We're changing the standard around screen time for children
It started in 2025. From personal motivation, echoed by every parent spoken to.
As parents, my partner Frank and I didn't want to hand our son Abel a phone or Ipad and monitor his every move for him to enjoy the content he loved. We wanted to give him digital autonomy, without the guilt of feeding raw sugar to his brain.
We believe that an important device like this should be designed by parents and childhood professionals, for our kids. And with the right incentives: benefitting children's development and connecting families.
So we decided to build it.
Built with families and institutions
Backed by the Dutch Literacy Fund, partnering with Dutch public libraries
Children's literature is at the heart of what we do. Backed by the Dutch Foundation for Literature, we're making great books accessible to children before they can read, through professional narration, family recordings, and a growing library of European stories. Currently piloting with the network of public libraries of Zeeland.
Tested with families from day one
We have an ambitious promise: technology kids love that isn't addictive. To deliver on that, we've put kids in charge from the very beginning. We've been testing and iterating from day one, watching how they engage, what they enjoy, and most importantly, whether they put the device down on their own.
Informed by developmental research
Our design is grounded in research on screens and early childhood development: among others Dimitri Christakis on attention in young children, Serge Tisseron's work on screens and early childhood, Tristan Harris on humane technology design, and the Enfants et écrans report commissioned by the French government. We now work directly with developmental researchers to inform our product decisions.
